Baltpool’s new image: focus on sustainability and clients

The international biomass exchange Baltpool has introduced a new logo and the company’s visual identity, reflecting the company’s vision to become the first choice for sustainable biomass trading in Europe. Stylized compass in new logo highlights Baltpool’s expertise in the market and approach to customers – with our knowledge gained over many years of operation and deep understanding of the market, Baltpool is always pointing in the right direction.

“In the past 12 years, Baltpool has grown into much more than the biomass exchange it started as. We plan to continue to raise the market standards for biomass, with a strong focus on market sustainability and transparency. With the significant expansion in the scale of operations, we needed to renew our image to better reflect Baltpool’s new strategic directions and strengthen our reach in the international biomass market,” says Andrius Smaliukas, CEO of Baltpool.

The new logo’s rich shades of green express Baltpool’s sustainable approach to business.  The new brand identity also includes a major redesign of the Baltpool website, focusing on ease of use. The new Baltpool logo and visual identity were created by the design agency Andstudio.

About Baltpool

Baltpool International Biomass Exchange is an online trading platform, where buyers and sellers meet to trade in biomass products under standardized rules. Baltpool currently operates in Lithuania, Latvia, Estonia, Poland, Denmark, Sweden. Our vision is to be the number one choice for biomass trading in Europe. Baltpool is part of Lithuania‘s state-owned EPSO-G energy transmission and exchange group. All of biomass exchange operations are licensed and supervised by Lithuania’s national energy regulatory council.